Daphne Gemmill, President, Going Birding, Inc., created the Big Pockets clothing line. An avid, worldwide birdwatcher, she wanted functional clothing for outdoor birdwatching for all seasons. She found fabrics that had muted colors (not to distract wildlife) that were also good-looking, low-rustling, withstood rain and wind, durable, lightweight, and packable. Other priorities were features, such as big pockets for binoculars, field guides, and gear; two-way zippers; padded shoulders for carrying tripods and wearing binoculars; cinched cuffs. All the clothing prototypes were extensively field tested (see testimonials) by well-known birdwatchers who enjoy field birding. All the garments in the BigPockets clothing line are American-made.

Going Birding, Inc. sold the remainder of its inventory to Scholarly & Specialized Publishing.